Vom 7. bis 31. Oktober findet im Künstlerhaus Wien die Media Architecture Biennale 2010 statt. Luminapolis sprach mit Dr. Gernot Tscherteu (reality lab – mediadesign and rearch), einem der Kuratoren der Ausstellung. Tscherteu gehört zu den führenden Köpfen der noch jungen Szene. Nach der Luminale 2010 gab es eine Reihe von Medien+Architektur-Ereignissen wie das laufende Media Facades Festival Europe 2010 oder der Workshop auf der Ars Electronica. Die Wiener Biennale dürfte der Höhepunkt dieser Veranstaltungsserie werden.
Luminapolis: Dr. Tscherteu, what is your personal interest in the link between media and architecture? And when did you start to be curious on this subject?
Gernot Tscherteu: Well, my wife is architect and i love architecture in many ways – as a media designer. I was always interested in projects that happen beyond the computer screen. In 2004 during our work for the University of Applied Arts in Vienna, T-Mobile asked us for an artistic proposal for the facade of the new T-Center in Austria. At that time we thought the first time about a building integrated media facade system, which then was prototyped in the mediaface.net project.
Luminapolis: During last Luminale you organized the Media Facade Summit in Frankfurt. Now six month later the Media Architectur Biennale follows in Vienna. What is the difference between these two events?
Gernot Tscherteu: The Summit took advantage of the unique opportunity that the whole light+buidling industry and a lot of creatives comes to the Luminale and the trade show. The presentations there were intended to provide a summary of the state of the art in the field. During the Biennale there will much more time to meet and discuss into depth during our 3 days conference curated by Oliver Schürer. In our large exhibition we will show projects and the technology behind. The Biennale is our biggest project so far: It is planned since August 2009 and currently there are more than 10 persons involved in the organisation and production.
Luminapolis: The public space is a very difficult sphere between privacy and publicity, commercial and social interests. A lot of project are occupying this space with media messages. I think it is difficult to find the right balance.
Gernot Tscherteu: I totally agree! It is not our goal to maximise the number of Media Architectures but to maximise its quality and its usefulness for public space. We want to promote the discourse around these projects and raise the public awareness so that a common sense of responsibility and quality evolves. We cannot make aggressive led-screen technology unhappen, but we can help to discuss the important issues and bring the different stakeholders together so that the projects will become better.
Luminapolis: What kind of visitors do you expect on your conference?
Gernot Tscherteu: In the conference we expect four groups of stakeholders: creatives: architects and (media) designers / artists, lighting and building industry and their technical experts, media and telecommunication sector and sciences and city administration. The conference will be forum for these groups and allows the discusssion of overlapping issues in the panels as well as more specific topics in smaller groups in the workshops.
Luminapolis: Do you know an example of a perfect media architecture? And can you give a discription of it?
Gernot Tscherteu: We do not have a monolithic understanding of Media Architecture. The exhibition in Vienna that I curate together with Martin Tomitsch will show that there are different cultural settings in which the production of Media Architectures takes place; we call them „animated architecture“, „money architecture“, social media architecture“, „spatial media art“ and „future trends“. Each setting has its own key projects and „stars“. I personally prefer „Architecture“ – which is more than a big screen on the facade. Therefore i like the work of UNStudio, Asymptote or realities:united. But come and see yourself!
From October 7th to the 31st the Media Architektur Biennale 2010 takes place in the Künstlerhaus (artists‘ house) Vienna. Luminapolis spoke with Dr. Gernot Tscherteu (reality lab – mediadesign and rearch), one of the curators of the exhibition. Tscherteu is one of the leading heads of this young scene. With Luminale in 2010 a serie of media +architecture events starts like the current Media Facades Festival Europe 2010 or the workshop on the Ars Electronica. The Biennale in Vienna might become the summit of this serie.
Luminapolis: Dr. Tscherteu, what is your personal interest in the link between media and architecture? And when did you start to be curious on this subject?
Gernot Tscherteu: Well, my wife is architect and i love architecture in many ways – as a media designer. I was always interested in projects that happen beyond the computer screen. In 2004 during our work for the University of Applied Arts in Vienna, T-Mobile asked us for an artistic proposal for the facade of the new T-Center in Austria. At that time we thought the first time about a building integrated media facade system, which then was prototyped in the mediaface.net project.
Luminapolis: During last Luminale you organized the Media Facade Summit in Frankfurt. Now six month later the Media Architectur Biennale follows in Vienna. What is the difference between these two events?
Gernot Tscherteu: The Summit took advantage of the unique opportunity that the whole light+buidling industry and a lot of creatives comes to the Luminale and the trade show. The presentations there were intended to provide a summary of the state of the art in the field. During the Biennale there will much more time to meet and discuss into depth during our 3 days conference curated by Oliver Schürer. In our large exhibition we will show projects and the technology behind. The Biennale is our biggest project so far: It is planned since August 2009 and currently there are more than 10 persons involved in the organisation and production.
Luminapolis: The public space is a very difficult sphere between privacy and publicity, commercial and social interests. A lot of project are occupying this space with media messages. I think it is difficult to find the right balance.
Gernot Tscherteu: I totally agree! It is not our goal to maximise the number of Media Architectures but to maximise its quality and its usefulness for public space. We want to promote the discourse around these projects and raise the public awareness so that a common sense of responsibility and quality evolves. We cannot make aggressive led-screen technology unhappen, but we can help to discuss the important issues and bring the different stakeholders together so that the projects will become better.
Luminapolis: What kind of visitors do you expect on your conference?
Gernot Tscherteu: In the conference we expect four groups of stakeholders: creatives: architects and (media) designers / artists, lighting and building industry and their technical experts, media and telecommunication sector and sciences and city administration. The conference will be forum for these groups and allows the discusssion of overlapping issues in the panels as well as more specific topics in smaller groups in the workshops.
Luminapolis: Do you know an example of a perfect media architecture? And can you give a discription of it?
Gernot Tscherteu: We do not have a monolithic understanding of Media Architecture. The exhibition in Vienna that I curate together with Martin Tomitsch will show that there are different cultural settings in which the production of Media Architectures takes place; we call them „animated architecture“, „money architecture“, social media architecture“, „spatial media art“ and „future trends“. Each setting has its own key projects and „stars“. I personally prefer „Architecture“ – which is more than a big screen on the facade. Therefore i like the work of UNStudio, Asymptote or realities:united. But come and see yourself!
Luminapolis: Christoph Kronhagel, you are founder of Kronhagel Mediatecture (Bonn/Germany). These days you publish a book on the conjunction of architecture, digital media and public space. „Mediatecture / Mediatektur“ is the title. Is mediatecture a new discipline?